Dell Technologies
Client Solutions Group (CSG)

Differentiate your offering with the world’s most intelligent PCs*.

Dell Optimizer elevates the Dell Technologies hardware experience to make it smarter, easier and better: Smarter with built-in artificial intelligence that learns from end-user behaviour, easier because it works in the background, and better with improved device experience. All available through First Distribution.

Intelligent devices at work

Set up your workforce for success with the Dell Latitude laptops and 2-in-1s, OptiPlex desktops and all-in-one PCs, Precision workstations, monitors and accessories.

Drive sales with Dell Technologies unique Dell Optimizer

Drive growth in your business by utilizing Dell’s Optimizer to differentiate your Dell Technologies offerings. With Dell Optimizer available on a wide range of our commercial Latitude laptops, OptiPlex desktops and Precision workstations,* you can help customers connect, collaborate and perform wherever they are.

Value for you

First Distribution in conjunction with Dell Technologies Optimizer enables you to sell PCs that are positioned as most intelligent commercial PCs with built in AI*, giving you a competitive advantage in the industry.

Value for your customers

First Distribution in conjunction with Dell Technologies Optimizer enables personalized optimizations that improve productivity, performance, user experience, and privacy with built-in intelligence.

Intelligent collaboration from anywhere

Enhances the hybrid work experience with First Distribution by automatically improving application performance, battery run time and audio settings in the background through Dell Technologies Client Range.

Latitude laptops and 2-in-1s

We are here to help customers work confidently from anywhere on Dell Technologies most secure and intelligent PCs*. Empower your hybrid workforce with First Distribution.

OptiPlex desktops and all-in-one PCs

Featuring versatile form factors, custom configurations, 11th Gen Intel® Core™ processors and AI optimization, OptiPlex desktops are reimagined to deliver a smarter, faster desktop experience.

Precision workstations

Precision workstations are the #1 workstation brand in the world1, offering Dell’s highest performing and most reliable mobile, tower and rack workstations for professional applications.